Titolo: Artificial Intelligence and Human Perception Media Discourse and Public Opinion
Curatori: Emma Lupano, Paolo Orrù
Editore, anno: FrancoAngeli, 2025 (Open Access)
Artificial intelligence is emerging as a key global issue of our time, due to its disruptive potential and pervasiveness. This interdisciplinary volume addresses AI’s implications for human development and discourse, drawing on diverse disciplines ranging from anthropology to linguistics, sociology, and political science. By examining both the production and reception of AI discourse, this collection, which features studies across four continents, investigates how AI narratives are constructed in different cultural contexts and how they influence public opinion. Different methodologies are used to explore AI’s media representations, political implications, and impact on various industries. Looking at both leading global actors such as the US, the EU and China, which are driving AI advancements, and countries and regions that are more deeply affected by AI’s massive adoption, this collection contributes to de-westernising communication research by deepening our understanding of the challenges and opportunities posed by AI at global level as well as in different geographical contexts.
Table of Contents
AI Discourse and Public Opinion in a Global Perspective, by Emma Lupano & Paolo Orrù
Part I Media Discourse
Myths and Symbols in the Artificial Intelligence (AI) Media Discourse. The New Myths of Modernity: AI – An Interpretive Study, by Ionel Barbalau
Smartness as a New Paradigm for Retail? Sociotechnical Imaginaries of Autonomous Stores in the Media, by Ana Viseu, João Pedro Pereira & Ana Delicado
The Human-Machine Relationship: Artificial Intelligence and Human Perception in Italian Newspapers, by Paolo Orrù
Of Pride and Patriotism. The Representation of Artificial Intelligence in Chinese Official and Media Discourse, by Emma Lupano
Framing the Metaverse and AI: A Comparative Analysis of Media Discourse and Public Perception in China and the West, by Vincenzo De Masi, Qinke Di, Siyi Li & Yuhan Song
Part II Public opinion
Beyond Awareness: Exploring AI’s Impact on Kenyan PR Adoption, Efficiency, and Ethics, by John Maina Karanja
Navigating AI Narratives: Exploring Folk Theories about AI in Brazil, by Maximilian Eder & Anna Luiza Palhano Lhamby
An overview of AI and science fiction in China through the analysis of Land of Memories, by Gianluigi Negro
Debating the Future of Chinese Artificial Intelligence on Social media: an Analysis of Zhihu Users’ Opinions, by Alessandra Melis
Images and Imaginaries of Generative AI: Survey-Based Research, by Alessandra Micalizzi
Threat or Benefit? Unveiling the Political and Personal Factors behind Italian Perceptions of AI, by Stefano Rombi